How We Deliver Promo Projects
A clear, low-friction workflow designed for speed and measurable outcomes.
A Workflow Built for Speed & Clarity
At UpTown AppSoft, we’ve refined our process so you can move from idea to launch assets in days, not weeks. Our workflow is transparent, agile, and focused on what matters most: fast delivery and measurable results.
Step 1: Discovery (24–48h)
We start with a quick but thorough discovery phase.
- Gather your brief, assets, and goals
- Define target audience and KPIs
- Confirm timelines and deliverables
Outcome: A clear roadmap in less than two days.
Step 2: Concepts & Copy
Next, we shape the foundation of your campaign.
- Visual moodboards for look & feel
- Hooks and headlines crafted for conversions
- Messaging that highlights your value proposition
Outcome: A creative direction aligned with your brand and ready to test.
Step 3: Design & Build
This is where ideas turn into launch-ready assets.
- Landing pages & microsites built for speed
- App store screenshots, icons, and previews
- Ad creatives and social kits in multiple formats
- Motion graphics and promo videos
Outcome: A polished package of promo materials designed for performance.
Step 4: QA & Hand-Off
Every asset is checked, tested, and delivered in the formats you need.
- QA across devices, browsers, and platforms
- Export-ready files, guidelines, and templates
- Optional implementation support
Outcome: Confidence that everything is on-brand, consistent, and launch-ready.
Typical Timelines
- Full Launch Kit: 7–10 business days
- Landing Page with A/B Variants: 5–7 business days
- Ad Creatives Pack: 3–5 business days
- Motion Promo Video: 6–8 business days
Tools We Use
We work with a modern, proven toolchain:
- Design & Prototyping: Figma, Adobe CC
- Web Development: Webflow, Framer
- Video & Motion: After Effects, Premiere Pro
- Analytics & Testing: GA4, Looker Studio, Optimizely