Promo Design Portfolio & Case Studies
Our Work in Action
At UpTown AppSoft, we don’t just design pretty visuals — we create promo assets that drive measurable results. Explore real-world case studies showing how we help apps, SaaS products, and startups launch faster, convert better, and scale smarter.
📱 Mobile App Launch Kit — Fintech Startup
Project Overview: A Jacksonville-based fintech startup preparing for their first public launch.
Goals: Drive early sign-ups and secure media coverage within 10 days.
Constraints: Limited brand assets, tight deadline, small internal team.
Solution:
- Designed teaser landing page with A/B tested headlines
- Created email sequence (teaser + launch)
- Social media asset kit for Twitter, LinkedIn, and Instagram
- Press-ready hero graphics
Stack/Tools: Figma, Webflow, Mailchimp, Photoshop
Results:
- +41% landing page conversion rate
- 2,500 early sign-ups in 14 days
Press mentions in 3 fintech publications
Timeline: 8 business days
Client Quote:
“UpTown AppSoft nailed our messaging and made us look bigger than we were. Patricia’s team worked faster than we thought possible.” — Founder, Fintech App
🌐 Promo Landing Page — SaaS Growth Campaign
Project Overview: SaaS company running a new referral program.
Goals: Increase referral sign-ups with a dedicated promo page.
Constraints: Needed to integrate with existing site and track custom analytics.
Solution:
- Designed landing page with referral-focused copy
- Implemented A/B testing for CTA buttons
- Integrated analytics dashboard for campaign tracking
Stack/Tools: Figma, Webflow, GA4, Optimizely
Results:
- +29% lift in referral sign-ups
- 3.7s average page load time
2 winning variants discovered in 10-day test
Timeline: 12 business days
Client Quote:
“We saw measurable growth from day one. The clarity and speed Patricia brings is unmatched.” — CMO, SaaS Company
🎥 Motion Promo Video — Mobile Game
Project Overview: A gaming studio needed a 30s promo video for TikTok and app stores.
Goals: Increase downloads through engaging motion content.
Constraints: Short turnaround before ad campaign launch.
Solution:
- Created 3 motion cuts (15s, 30s, 45s)
- Added subtitles and soundbed
- Optimized aspect ratios for TikTok, Instagram, and YouTube
Stack/Tools: After Effects, Premiere Pro
Results:
- +37% higher install rate on TikTok Ads
- 25% lower CPC compared to static creatives
Over 500k views in first week
Timeline: 6 business days
Client Quote:
“The video made our game pop — installs went through the roof. Couldn’t have asked for a smoother process.” — Marketing Lead, Gaming Studio
Every launch is different, but the goal is always the same: clear, fast, measurable impact.
