About UpTown AppSoft & Patricia Townsend
Who We Are
At UpTown AppSoft, we believe every launch deserves design that is fast, precise, and conversion-ready. We’re a boutique promo design studio built around one clear mission: helping apps, SaaS products, and startups reach their audience quickly—with visuals and assets that deliver measurable results.
Founder & Creative Lead
Patricia Townsend is the driving force behind UpTown AppSoft. With a background in digital design and marketing strategy, she saw how often startups and growing brands struggled with launch timelines and inconsistent creative. Traditional design cycles were too slow and too generic — so she built a studio that works at startup speed.
Her approach combines:
- Conversion-centered design – every visual crafted to drive sign-ups, downloads, or sales.
- Agile workflows – rapid iteration to match launch cycles.
- Cross-platform expertise – from app stores to ads, landing pages to pitch decks.
With years of experience across tech, fintech, mobile, and e-commerce, Patricia brings both creative vision and data-backed decision-making to every project.
Our Values
⚡ Speed
Days, not weeks. Rapid delivery that matches your launch needs.
🎯 Clarity
Clear messaging and visuals that communicate instantly.
📊 Data-Driven
Every asset is designed with KPIs and conversions in mind.
🎨 Crisp Visuals
Polished, professional, and brand-consistent across all channels.
Tools & Partners
We use a best-in-class toolchain to deliver launch-ready assets:
- Design & Prototyping: Figma, Sketch, Adobe CC
- Web & Landing Pages: Webflow, Framer, WordPress
- Motion & Video: After Effects, Premiere Pro
- Analytics & Testing: Google Analytics, Hotjar, Optimizely
- Collaboration: Slack, Trello, Notion
We also partner with trusted developers, copywriters, and marketing specialists to scale when needed.
In the Community
Our work has supported startups in Jacksonville and beyond, helping founders turn ideas into market-ready launches. Patricia has also been invited to contribute to local design meetups and startup incubators, sharing insights on agile creative workflows and data-driven design.